• Umeasalugo Precious

Must Try Black-Owned Beauty Brands

From makeup to skincare, here are the faves we cannot stop talking about

In the world of beauty, Black people have always played major roles in improving the way we care for and pamper our bodies.

African beauty, or A-Beauty, is one of those strides, with beauty secrets and ingredients kept in tribes for centuries making beauty worldwide better and more inclusive, and leading people to healthier choices.

While many Black-owned brands still struggle with gaining visibility (no thank you, algorithm), it is important to share what brands are killing it on the beauty scene.

As a result, we've curated this list containing a few of the Black-owned brands that we love —some recent, others a staple in our drawers and vanities.


Àuda B Beauty

Nail lacquer that’s vegan, gluten-free and safe for pregnant women and children? Sign us up!

The health-conscious nail art brand was founded by Samara Walker and offers a catalogue of gel-like nail lacquer in all kinds of colours, from the bright and trendy to the sultry nudes.

The First Lady polish, a deep glossy red, and the Beach Babe, a beautiful shade of green, are our current favourites.

An affirmation by Alexandria Ocasio-Cortez



Topicals took the beauty community by storm with their hyperpigmentation-clearing FADED Brightening And Clearing Serum and is only getting better. Founded by Claudia Teng and Olamide Olowe, the colourful brand promises science-backed, inclusive formulas for good-looking, healthy skin.

Their High Roller Ingrown Tonic for razor bumps and irritation and their famous FADED Kit remain our favourites from the black-owned brand.


Mented Cosmetics

Highly pigmented and sure to get you compliments, Mented Cosmetics is on a mission to make the best nude lipsticks for every skin tone on the market.

The brand is vegan, cruelty-free and paraben-free. Their range of products also include eyeshadow palettes, blushes and nail lacquers.

The Better Together Bundle, liquid lipsticks, and matte lipsticks are our top picks.


Nyakio Beauty

Nyakio ('neh-kay-oh') Beauty uses herbs and extracts from cultures around the world to make quality, cruelty-free facial oils and cleansing balms. The brand was awarded Target Clean in 2020 and has a range of products containing sweet almonds, manketti oil and baobab.

Our picks from Nyakio are the Sweet Almond Cleansing Balm and the Manketti And Mafura Anti-Aging Oil.



Catering to hair of every type and texture is Briogeo, a hair care brand that prides itself on being cruelty-free, hair strengthening and scalp reviving.

With their '6-Free' philosophy, their products are free of silicones, phthalates, sulphates, parabens, diethanolamine (DEA), and synthetic dyes.

The Scalp Revival™ Scalp Soothing Solutions Set and Farewell Frizz™ Rosarco Milk Leave-In Conditioning Spray are must-try products for your wash day.

An Instagram post advertising a new Briogeo product